Hi! Welcome to The Good Sport Media. We make funny, insightful content about the human experience. Through podcasts, essays, and newsletters, we turn everyday observations into conversations people want to share, subscribe to, and come back to. We’re here for all your content needs - from logo + brand asset design, copywriting, podcast producing and so much more.

Hi! I’m Annie. I’m the owner and creator of The Good Sport Media. After a decade and a half in corporate tech helping advertisers tailor their message to the right audience through data driven ads, I left to focus on a new message. We live in a time where a great deal of money and energy is being spent to monetize YOU. To find ways to shortcut life. To make people the product. It’s easier than it ever has been to create on your own with the help of AI, but it comes at a cost. The cost is that we’re no longer valuing authenticity and the importance of the human lens. I want to make people the subject again. I hope you enjoy. Oh, and I consider myself a recovering, chronic “good sport”.